Our Work

Building trust through design – Goldbug Rebrand and Website Design

Designing a fun new brand and website for Goldbug, distributors of childrens' safety accessories.

The Client

Goldbug UK Ltd, Suppliers of Children’s Safety Products

The Challenge

Wanting to reinforce their position as a friendly, safe and reliable organisation, Goldbug decided that a rebrand was necessary.

Alongside the branding exercise, we designed a new website to appeal to the parents of young children – promoting confidence in the company and giving it an accessible and friendly look and feel.

Our Solution

To emphasise the open, approachable nature of the firm we used bright colours, strong shapes and subtle movement on the website.

The colours of the brand and the focus on products which are friendly, appealing to children and high-quality helps provide emphasis on the quality of the safety items the company supplies.

Our Results

This project was a comprehensive piece which allowed us to provide the company with updates to a number of elements, creating the branding, tone and various digital and offline assets including packaging, an exhibition stand and promotional material.

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