You might think that branding is just a logo. Sure, logos are pretty – but that misses the point of what visual identity does for a business. It creates consistency. It explains visually, instantly, what the business will do. It gives customers comfort in the sort of service that they will get. It explains the values that you stand for in a competitive world.
And all that, ultimately, means better business.
Creativity certainly matters. We take influences from the businesses and culture of the day. But branding is also a discipline, and whilst creativity matters, there’s a process to great branding, too. We create beautiful and engaging brands because our six-step process ensures that an organisation reflects its philosophy and successfully appeals to its target customers:
Your brand is a very public declaration of who you are, what you do and what you stand for. It matters a great deal. Get in touch to see how we can help you create a visual identity which engages, shines and ultimately sells.