Our Services

Branding & Visual Identity

You might think that branding is just a logo. Sure, logos are pretty – but that misses the point of what visual identity does for a business. It creates consistency. It explains visually, instantly, what the business will do. It gives customers comfort in the sort of service that they will get. It explains the values that you stand for in a competitive world.

And all that, ultimately, means better business.

Creativity certainly matters. We take influences from the businesses and culture of the day. But branding is also a discipline, and whilst creativity matters, there’s a process to great branding, too. We create beautiful and engaging brands because our six-step process ensures that an organisation reflects its philosophy and successfully appeals to its target customers:

1. Today: Your core values, ideal clients, what’s working and what isn’t.
2. The Market: What competitors and parallel industries are doing. The cultural considerations which might impact your brand.
3. Words first: We create the tone of voice, messaging and propositions which reflect your brand. These words will help refine the visual language, too.
   
4. Concepts: We create concepts for the logo, colours, design language and typography which represent your brand and its philosophy. This is the fun part – it’s where your brand comes to life!
   
5. Putting it all to work: We apply your brand everywhere it needs to be – from your website to social media, signage to stationery and packaging. And because we create designs to be flexible and applied in the real world, every application will look just right.
   
6. Tomorrow: We love what we do, and we love seeing our clients succeed. We’ve been in business for over 25 years, and we’ll be with you for the long haul. Whatever your challenges with design and brand, and however you would like your business to evolve, we’re here to help.
   

Your brand is a very public declaration of who you are, what you do and what you stand for. It matters a great deal. Get in touch to see how we can help you create a visual identity which engages, shines and ultimately sells.