This plaster brand absolutely nails it

Plasters for cuts and scratches are generally a pretty boring subject, but we love the tone of voice in Welly's recent brand and packaging updates.

Spotted in the Wild
Branding
Packaging
By
Denise Pope
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30
October 2019
This plaster brand absolutely nails it

Seen on Brand/New (one of our favourite sites), what most impressed us about this rebrand was the tone of voice. From 'Bravery Badges' to 'Itch Fix', they've got the language absolutely spot on, being fun and sympathetic, whilst still maintaining a grow-up and caring tone. The colour scheme throughout is lovely too.

Welly Brand Packaging Design

What do you think? Click the link for more visuals and Brand New's complete review of Welly's First Aid brand.

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Thanks for reading!
Denise Pope

About the author

Denise Pope
Founder and Creative Director

Denise is Founder and Creative Director of Wild things. After seven years as a freelance designer, Denise set up Wild things in 2019 to offer transformational design ideas for branding, website and UX projects to SMEs and Tech Startups. Her commercial experience over 23 years includes setting up two creative agencies, founding two tech startups, and stints working with creative and digital agencies in the local area, leading design projects from concept to completion. Denise's influence over Wild things' vision and values include providing world-class quality in our work, with a keen eye towards attention to detail, character, and integrity.

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