This plaster brand absolutely nails it
Plasters for cuts and scratches are generally a pretty boring subject, but we love the tone of voice in Welly's recent brand and packaging updates.
Seen on Brand/New (one of our favourite sites), what most impressed us about this rebrand was the tone of voice. From 'Bravery Badges' to 'Itch Fix', they've got the language absolutely spot on, being fun and sympathetic, whilst still maintaining a grow-up and caring tone. The colour scheme throughout is lovely too.
What do you think? Click the link for more visuals and Brand New's complete review of Welly's First Aid brand.